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Servicing your ideas

FiT services can be summarised into the following areas.


FiT deliver strategic reviews of, for example, go-to-market strategies for existing offerings as well as helping to assess the best approach for new product and service launches. We never forget that somewhere in all the planning are your customers, be they existing or potential. Everything we do is geared to ensuring the conversations and the subsequent delivery align to assure your success.


FiT work with demand generation teams, website and CRM owners as well as product teams to ensure that product messaging is consistent, accurate and compelling. Our focus here is to help drive traffic to your lead generation activities be they online or offline by contributing to the creation of exciting campaigns that clearly explain what you do, how you do it and most importantly, why you do it.


With over 30 years experience in new business sales and existing customer account management ranging from enterprise scale deals to single user systems, FiT are able to help align sales approaches with the best experiences from both sides of the virtual negotiating table. Whether its helping mentor sales teams to understand how to listen to requirements, architect robust solutions and pitch with energy and confidence or helping manage and develop a wide range of sales tools for pricing, forecasting and reporting.


Rory can, as a commercial leader, also point to detailed technical exposure and brings confidence in understanding how applications are designed, how code is built, and how the underlying technology infrastructure is leveraged to exploit the commercial opportunities. This means Rory can produce pragmatic product marketing copy and content safe in the knowledge that he knows what he writes is deliverable.

Get in touch to find out how Rory can help make your growth plans FiT for purpose.